Helping Local Business Owners Understand, Build, and Grow with Smarter SEO & Web Design

I started building websites in 1997 because I loved helping people understand the web. Today, I combine that same passion with decades of experience in local SEO and design strategy—so business owners like you don’t have to feel overwhelmed by digital marketing anymore.

What I Bring to the Table (Besides Coffee and a Wi-Fi Signal)

I combine clear thinking, practical strategy, and two decades of experience to help business owners make smarter decisions about their website and SEO—without the overwhelm.

There’s no shortage of people who can “build you a website.” But if you’re trying to get found, build trust, and actually get results from your online presence, here’s what really matters:

• Clarity over confusion
  I help you understand what’s happening behind the scenes—so you’re not at the mercy of tech speak or vague promises.

• Structure and story that connect
  Your website should guide visitors through a clear path. I use proven storytelling and UX principles to make sure your message lands and your leads convert.

• Local SEO that works (and lasts)
  I build your site with SEO in mind from day one—not tacked on after the fact. Because being findable on Google is just as important as looking good.

This isn’t about quick fixes or trendy hacks. It’s about helping you build something sustainable—something that works for your business, in your market.

From Hand-Coded HTML to High-Ranking Websites: My Digital Journey

My approach is rooted in education. I don’t just build your site—I walk you through every step so you know what’s happening, why it matters, and how it supports your goals.

I started designing websites in 1997, back when the internet was more dial-up than download. What began as a curiosity became a career—one where I’ve had a front-row seat to every major shift in digital marketing.

Over the years, I’ve worked with local businesses through:

• The birth of Google

• The rise of mobile and responsive design

• The algorithm updates that shook entire industries

• And the ongoing challenge of standing out in a crowded digital world

Each phase brought new tools, new strategies—and new confusion. That’s why I made it my mission to be more than a designer or SEO expert. I became a translator. A guide. Someone who can sit down with a business owner and explain, in plain English, how to build a web presence that’s smart, strategic, and sustainable.

What Working With Me Looks Like

A Clear, Collaborative Process That Puts You in Control

My approach is rooted in education. I don’t just build your site—I walk you through every step so you know what’s happening, why it matters, and how it supports your goals.

Here’s how we work together:

1. Listen First
   We start with a conversation. No pitch decks, no pressure. Just a chance for you to talk about what you want—and for me to understand where you’re coming from.

2. Audit & Strategy
   If we’re a good fit, I’ll audit your existing website, SEO, and local visibility. Then I’ll walk you through a tailored game plan that makes sense for your business.

3. Build With Purpose
   Every design choice, every headline, every SEO tactic is explained and intentional. I’ll build your site—and show you how to use it as a business tool, not just a brochure.

4. Support & Training
   Need help down the road? I’m not going anywhere. I offer ongoing guidance, edits, and clarity when things change or questions pop up.

This is a partnership—not a mystery box. And that’s how it should be.