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Internet Marketing Advice for Web Business Owners

Allan ToddInternet Marketing SpecialistThis blog provide's quick, practical Internet Marketing advice for web business owners. Articles are written in the language of business owners, not search engine or IT experts. 

Allan Todd is an Internet Marketing specialist and president of PageCafe Internet Marketing, Inc.  Since 1997 he has provided outsourced Internet Marketing programs for web businesses and ecommerce online stores.

 
Internet Marketing Blog

What is Web 2.0? (Simple definition, please!)

Social Marketing
Monday, 10 December 2007

You see and hear it everywhere, "Web 2.0 This" and "Web 2.0 That" but what is Web 2.0? How do you define Web 2.0?  Well, simply put, Web 2.0 is an Internet jargon term used to describe the newer generation of websites that are about "User-generated" content.  By this I mean Web 2.0 websites allow users to collaborate and share information, opinions, comments, ideas, links, ratings, bookmarks, reviews, pictures, videos, and more.  Examples of the big names in Web 2.0 are YouTube, MySpace, FaceBook, Wikipedia, Linkedin, Digg, Technorati, and StumbleUpon.  In each of these Web 2.0 enabled sites, the creators of the website have just provided a platform for us, the web surfers of the world, to add our $0.02 to their websites. Remember back in old Web 1.0 days when you just "pulled" information from a website?  Well, in the new Web 2.0 world you can both "push" and "pull" data on the web.  I can't wait to see what new experiences await us in Web 3.0.

 

Playing Tag with Internet Marketing

Social Marketing
Monday, 05 November 2007
Tag, your it! Tags are the short, one or two word, descriptors that you can attach to your bookmarks on del.icio.us , your images on Flickr , videos in YouTube , audio at Last.fm and to blog posts appearing in Technorati . (Popular social/bookmarking Web 2.0 sites). Tags can be used to help direct others with similar interests to your products and services. As the Web evolves, it will become increasingly important for marketers to learn how to harness the power of tags.
 

StumbleUpon. Discover new websites.

Social Marketing
Monday, 29 October 2007
StumbleUpon is a Web 2.0 website that lets you surf the websites with the best reviews on the Internet. StumbleUpon is a collaborative surfing and recommending tool for finding and sharing great sites. This helps you find compelling webpages you wouldn't think to search for.

Millions of people surf the Internet daily with the StumbleUpon toolbar to find interesting websites, videos, blogs, ratings, photos and more based on their interests. StumbleUpon learns what you like and makes better suggestions for sites you might like.

 

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