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Internet Marketing Advice for Web Business Owners

Allan ToddInternet Marketing Specialist This blog provide's quick, practical Internet Marketing advice for web business owners. Articles are written in the language of business owners, not search engine or IT experts.

Allan Todd is an Internet Marketing specialist and president of PageCafe Internet Marketing, Inc. Since 1997 he has provided outsourced Internet Marketing programs for web businesses and ecommerce online stores.

Internet Marketing Blog

Understanding Google Sponsored Listings

Pay Per Click
Monday, 12 November 2007
Confused over how Google Adwords determines your sponsored listing ad placement? You're not alone! The key is to understand Googles thinking for how your budget, cost-per-click, keyword, and targeting settings can influence your ad performance.
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Affluent Web Surfers Respond to PPC & Product Reviews

Pay Per Click
Monday, 22 October 2007
Online store owners targeting affluent online users—those with household incomes of $100,000 or more—should focus on Pay Per Click (PPC) advertising (aka Sponsored Links) and Product Reviews rather than on display advertising, according to “Affluents Online,” a new report from JupiterResearch.
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