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Related Items
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Internet Marketing Advice for Web Business Owners
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 This blog provide's quick, practical Internet Marketing advice for web business owners. Articles are written in the language of business owners, not search engine or IT experts.
Allan Todd is an Internet Marketing specialist and president of PageCafe Internet Marketing, Inc. Since 1997 he has provided outsourced Internet Marketing programs for web businesses and ecommerce online stores. |
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Internet Marketing Blog
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Link Building
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Friday, 11 April 2008 |
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Article Marketing is a way to drive traffic to your website. The traffic comes from other external websites that link to your site. The link on the external site is in an article that you wrote and provided to the external site as content for their site. The actual link is usually in the "author resource box" at the bottom of the article. So article marketing is the process of creating great articles, providing the articles to related websites that use the article as content, and then hopefully receiving relevant traffic from the link. Read more for a detailed look at article marketing. |
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Link Building
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Friday, 21 December 2007 |
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Are you using RSS yet, either as a publisher or consumer of content? If not, you should be! RSS is a great to increase traffic to your site and improve return visits. Here is my quick definition: RSS is a popular way for a website to announce to its subscribers that it has new content, without the need for the website's subscribers to actually visit the website to see what's new. When a website with RSS is updated, the RSS application broadcasts out to its subscribers basic info about the recent update. This broadcast is called a "feed" and the basic info usually includes the headline and summary of the recent update. The subscriber uses an application called a "reader" to view all his/her RSS feeds. If the subscriber wants to see the whole article, the RSS feed provide a link directly to the new content. Many RSS users open their readers each day to get their news form their favorite websites. RSS readers are built into the popular browsers like Firefox and Explorer, plus Google, Yahoo and others portals offer nice readers for free. I open my Google reader every morning to see whats new on all my favorite Internet Marketing blogs, forums and news sites. |
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Link Building
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Monday, 03 December 2007 |
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Inbound links, also called backlinks, are extremely important for a good search engine optimization (SEO) rank and placement. Google in particular gives enormous SEO value to the quality of the back links to your site. Notice I said quality, not quantity. What is a quality inbound link? A quality backlink is defined as a inbound link to your site from a website that is both 1) topically related to your site and 2) also has its own significant quantity of quality back links to it. Think of each quality back link to your site as a "reputation vote" where the other site is verifying your importance and status by means of the link it is giving you. To sustain and improve your search engine optimization results you must continuously check, monitor and increase the amount of quality inbound backlinks to your site. |
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