Are you marketing/promoting an Ecommerce website? Product reviews are a must have!

If your web ecommerce marketing program does not use Product Reviews, its time to jumb on the bandwagon!  Recent studies and statistics show how powerful product reviews are for marketing and promoting ecommerce retail sites, both online and offline. It's time for every marketing program for an ecommerce website to implement product reviews, and service providers such as PowerReviews and Bazaarvoice make it relatively easy to do.  See this article by Jack Aaronson, "Quantifying the Effects of User Reviews ," ClickZ Experts, 11/2/2007.