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Related Items
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Internet Marketing Advice for Web Business Owners
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 This blog provide's quick, practical Internet Marketing advice for web business owners. Articles are written in the language of business owners, not search engine or IT experts.
Allan Todd is an Internet Marketing specialist and president of PageCafe Internet Marketing, Inc. Since 1997 he has provided outsourced Internet Marketing programs for web businesses and ecommerce online stores. |
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Internet Marketing Blog
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Link Building
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Friday, 11 April 2008 |
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Article Marketing is a way to drive traffic to your website. The traffic comes from other external websites that link to your site. The link on the external site is in an article that you wrote and provided to the external site as content for their site. The actual link is usually in the "author resource box" at the bottom of the article. So article marketing is the process of creating great articles, providing the articles to related websites that use the article as content, and then hopefully receiving relevant traffic from the link. Read more for a detailed look at article marketing. |
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Joomla Websites
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Friday, 08 February 2008 |
Web site design and marketing has grown up. In the old days, when webmasters stitched together awkward HTML, bandwidth-hogging graphics, and hope to make their sites look good and get results, the Joomla Web Content Management System now lets web business owners like you come out and play. But Joomla isn't just a tool to pretty up your site; it's a reliable method for handling all kinds of online business content, ecommerce and Internet marketing. Visit my Joomla page to discover how I can help you to use the Joomla web content management system to create a sparklingly new Web site or refurbish an old site that is ready for an upgrade. You will also discover incredible new power, flexibility and satisfaction with your website.
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Link Building
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Friday, 21 December 2007 |
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Are you using RSS yet, either as a publisher or consumer of content? If not, you should be! RSS is a great to increase traffic to your site and improve return visits. Here is my quick definition: RSS is a popular way for a website to announce to its subscribers that it has new content, without the need for the website's subscribers to actually visit the website to see what's new. When a website with RSS is updated, the RSS application broadcasts out to its subscribers basic info about the recent update. This broadcast is called a "feed" and the basic info usually includes the headline and summary of the recent update. The subscriber uses an application called a "reader" to view all his/her RSS feeds. If the subscriber wants to see the whole article, the RSS feed provide a link directly to the new content. Many RSS users open their readers each day to get their news form their favorite websites. RSS readers are built into the popular browsers like Firefox and Explorer, plus Google, Yahoo and others portals offer nice readers for free. I open my Google reader every morning to see whats new on all my favorite Internet Marketing blogs, forums and news sites. |
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Social Marketing
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Monday, 10 December 2007 |
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You see and hear it everywhere, "Web 2.0 This" and "Web 2.0 That" but what is Web 2.0? How do you define Web 2.0? Well, simply put, Web 2.0 is an Internet jargon term used to describe the newer generation of websites that are about "User-generated" content. By this I mean Web 2.0 websites allow users to collaborate and share information, opinions, comments, ideas, links, ratings, bookmarks, reviews, pictures, videos, and more. Examples of the big names in Web 2.0 are YouTube, MySpace, FaceBook, Wikipedia, Linkedin, Digg, Technorati, and StumbleUpon. In each of these Web 2.0 enabled sites, the creators of the website have just provided a platform for us, the web surfers of the world, to add our $0.02 to their websites. Remember back in old Web 1.0 days when you just "pulled" information from a website? Well, in the new Web 2.0 world you can both "push" and "pull" data on the web. I can't wait to see what new experiences await us in Web 3.0. |
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Joomla Websites
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Monday, 10 December 2007 |
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If you need a great looking website with modern interactivity tools like a blog, forum, shopping cart, photo gallery or any combination of these, and you want to update the website yourself, then a web content management system (CMS) might be a great solution for you. A CMS is web-based software (i.e. the system runs online, no software to install on your PC) that allows one or more people to easily manage and update the content of a website. A web CMS requires no knowledge of programming languages and web languages (such as HTML, PHP, etc.). Acess to the CMS is done through a web browser, and it works find on both Windows and Macs. A CMS offers hundreds of powerful "plug in" tools for popular web features like blogs, forums, recent updates, videos, calendars, photo galleries, news feed, etc. Oh, one more thing, an open source CMS can be quite cost effective compared to builing a new website from scratch. My favorite open source CMS is Joomla. Click for more Joomla info. |
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Link Building
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Monday, 03 December 2007 |
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Inbound links, also called backlinks, are extremely important for a good search engine optimization (SEO) rank and placement. Google in particular gives enormous SEO value to the quality of the back links to your site. Notice I said quality, not quantity. What is a quality inbound link? A quality backlink is defined as a inbound link to your site from a website that is both 1) topically related to your site and 2) also has its own significant quantity of quality back links to it. Think of each quality back link to your site as a "reputation vote" where the other site is verifying your importance and status by means of the link it is giving you. To sustain and improve your search engine optimization results you must continuously check, monitor and increase the amount of quality inbound backlinks to your site. |
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Optimization
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Monday, 26 November 2007 |
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Google Webmaster Tools allows you to easily increase your web site's SEO visibility at Google. I create an account for all my Internet Marketing clients at Googe Webmaster Tools, which is a free online service. Google Webmaster Tools can be used to: 1) Tell Google about your site to help Google's spiders crawl it more thoroughly. 2) See what search keyphases Google searchers are using to find your site. 3) Learn which search engine queries drive traffic to your site. Googe Webmaster Tools provides very useful data about your sites findability in Google. For most my Internet Marketing clients, I track, analyze and report this data at least once a month. Click for more info on Google Webmaster Tools. |
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Usability
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Monday, 19 November 2007 |
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If your web ecommerce marketing program does not use Product Reviews, its time to jumb on the bandwagon! Recent studies and statistics show how powerful product reviews are for marketing and promoting ecommerce retail sites, both online and offline. It's time for every marketing program for an ecommerce website to implement product reviews, and service providers such as PowerReviews and Bazaarvoice make it relatively easy to do. See this article by Jack Aaronson, "Quantifying the Effects of User Reviews ," ClickZ Experts, 11/2/2007. |
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Pay Per Click
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Monday, 12 November 2007 |
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Confused over how Google Adwords determines your sponsored listing ad placement? You're not alone! The key is to understand Googles thinking for how your budget, cost-per-click, keyword, and targeting settings can influence your ad performance. |
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Social Marketing
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Monday, 05 November 2007 |
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Tag, your it! Tags are the short, one or two word, descriptors that you can attach to your bookmarks on del.icio.us , your images on Flickr , videos in YouTube , audio at Last.fm and to blog posts appearing in Technorati . (Popular social/bookmarking Web 2.0 sites). Tags can be used to help direct others with similar interests to your products and services. As the Web evolves, it will become increasingly important for marketers to learn how to harness the power of tags. |
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Social Marketing
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Monday, 29 October 2007 |
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StumbleUpon is a Web 2.0 website that lets you surf the websites with the best reviews on the Internet. StumbleUpon is a collaborative surfing and recommending tool for finding and sharing great sites. This helps you find compelling webpages you wouldn't think to search for. Millions of people surf the Internet daily with the StumbleUpon toolbar to find interesting websites, videos, blogs, ratings, photos and more based on their interests. StumbleUpon learns what you like and makes better suggestions for sites you might like. |
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Pay Per Click
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Monday, 22 October 2007 |
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Online store owners targeting affluent online users—those with household incomes of $100,000 or more—should focus on Pay Per Click (PPC) advertising (aka Sponsored Links) and Product Reviews rather than on display advertising, according to “Affluents Online,” a new report from JupiterResearch. |
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